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The 3rd Cycle


Branding & Identity | Art Direction | Photography | Film | Print
Eloise Walker | Nadeen Lawand | Jake Baysarri | maxwell madden | rekha dhanaram

The 3rd Cycle

The 3rd Cycle is a final year Bachelor of Creative Intelligence and Innovation (BCII) Project. The 3rd Cycle is essentially a concept for a business that tackles waste in the film industry through reuse, redistribution and repurpose of set and prop materials ultimately working towards a more circular economy. Alongside developing the business model, pricing structure and projected timeline for The 3rd Cycle, we created a visual brand and identity for the purposes of Marketing and Communication across print and digital mediums. 

https://vimeo.com/255503495